Game-changing Award Letters – A NACAC Presentation

Paper award letters deliver flat experiences, leaving potential students filled with questions—and doubts. There are 43 million student loan holders, but one in five doesn’t understand the terms of his or her student loan. And that needs to change.

At the National Association for College Admission Counseling’s (NACAC) 2016 conference, Mark McGinnis, National Director for CampusLogic, presented award letter strategies to help enrollment professionals boost enrollment yield, drive financial literacy, reduce borrowing, streamline efficiencies, and improve the student experience.

Key Takeaways:

  • Challenges to award letters today: poor design, time-consuming production, complicated language, information overload, lack of differentiation, limited format
  • The right technology can simplify award letters for staff and students
  • Your award letter experience can, and should, be dynamic, branded, personalized, intuitive, educational, automated, measurable, and efficient

Download the full presentation for more information on how to foster informed, responsible student decisions about college costs through an easy, mobile, personalized AwardLetter.

Download our NACAC 2016 Presentation, Game-Changing AwardLetters >

 

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