Insight of the Month: What Happens When You Pump Up the Volume on Text Messaging?

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Student Login Volume Shows Text Messaging Effectiveness.

By Michael Macias, Product Manager

Have you ever wondered what a difference text messaging might make when you’re communicating about student financial services?

StudentFormsSM has the capability to send SMS (text) communications to your students whenever a new financial-aid-related task is ready. Or, you can send simple reminders that there are outstanding items to complete. Students who opt in to receive text messages from your office can then go straight to the application from the link you send—and complete those tasks right there, on the go and on the same device.

Measure Log-in Volume to Determine Text Message Effectiveness

Meantime, behind the scenes, you can gather data from the “Usage by Student Users” insight via CampusMetricsSM to see how many unique StudentForms logins are occurring each day from those text-message prompts. As you turn on more SMS communications, you’ll be able to see how frequently your students are logging on—so you can determine the effectiveness of your evolving text-messaging strategy.

Learn More About Student Behaviors—In Real Time

CampusMetrics reveals insightful and actionable data like SMS usage, and so much more. We started with ISIR analytics and focused on creating a comprehensive library of pre-built insights that every Financial Aid Office needs. These insights help student financial services professionals better understand student populations, drive enrollment, make policy decisions, and adjust services to meet students’ needs.

CampusMetrics currently includes the following prebuilt Insight Galleries:

  • ISIR Insights
  • Operational Insights (which includes SMS usage discussed here)
  • Award Letter Insights
  • NPC Insights

Adhering to all regulations, CampusMetrics uses aggregated, de-identified ISIR data to develop actionable trends and insights. Each insight contains filters and pivot-chart functionality, allowing you to drill down into detailed data for exporting.

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