“Like Kittens with a Shiny Object: How to Get Students to Pay Attention to You”—a NASFAA 2018 session in Austin—featured some of our #awesome customers: Matthew Metz, Associate Vice President of Enrollment for D’Youville College, Michelle Stipp, Director of Financial Aid Services for Roosevelt University, and Shar-Day Campbell, Financial Aid Social Media & Communications Coordinator for Houston Community College. These higher ed veterans—two of which are CampusLogic #PowerUsers—shared student communication strategies that actually work.
NASFAA 2018 Session: Kittens
Communicating effectively with students is exceedingly difficult. It requires first getting their attention—but that’s harder and harder to do in a world where 7,740 tweets are sent per second. A consistent message paired with a multi-channel approach is driving success at institutions nation-wide. Panelists shared the channels they’re optimizing to drive student engagement, how they develop and distribute a cohesive message across channels to maximize awareness, and the importance of working cross-functionally with key stakeholders in marketing and enrollment. They walked through sample scenarios, shared success metrics, and provided easily implementable channel tips.
- The Problem: Communicating effectively with students is REALLY hard.
- Students are bombarded by countless media platforms
- Students are overwhelmed
- Breaking through the noise
- The Trifecta
- Rule of 7
- Optimize mobile solutions
- How to reach Millennials
- Get personal—make them the star
- Appeal to values—they’re purpose driven
- Fear of Missing Out (FOMO) matters, show them the cost of inaction
- How to Reach Generation Z
- Transparency & honesty
- Get to the point, quickly
- Empower self-service