Lyquaia Purcell, Director of Digital Transformation

Lyquaia Purcell is the Senior Director of Digital Transformation at Ellucian. She enjoys dance parties with her two kiddos and attending sporting events with her family. Before joining the Ellucian team, she served as the VP of Enrollment Success at CampusLogic and in various roles within the enrollment management space, which included AVP for Enrollment Management and Enrollment Management Marketing and Communications Strategist. Lyquaia’s areas of expertise include strategic enrollment planning and student engagement through the lens of justice, equity, diversity and inclusion.

  • The language we use around topics that matter…matters.

    The language we use around topics that matter…matters.

    Lyquaia Purcell discusses the evolution and reframing of language around JEDI practices.

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  • The Way It Is, and the Way It Could Be

    The Way It Is, and the Way It Could Be

    At schools across the country, incredible work is happening to move students toward graduation—and there is more work to be done. Lyquaia Purcell explores two paths students can (and do) take.

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  • College Acceptance Rates Are Up. Yield Is Down. Why?

    College Acceptance Rates Are Up. Yield Is Down. Why?

    Lyquaia Purcell unpacks the data and context behind one of higher ed's most perplexing questions: If admit rates are up, why is yield down?

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  • CampusLogic Celebrates Black History Month, Part 1

    CampusLogic Celebrates Black History Month, Part 1

    CampusLogic celebrates Black History Month.

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  • Three high-impact strategies to navigate through the enrollment cliff

    Three high-impact strategies to navigate through the enrollment cliff

    In part two of this two-part series, Lyquaia Purcell lays out three high-impact early engagement strategies that institutions should employ as they navigate the enrollment cliff.

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  • We’re facing an enrollment cliff. Here’s how we overcome it.

    We’re facing an enrollment cliff. Here’s how we overcome it.

    In part one of this two-part series, Lyquaia Purcell discusses the enrollment cliff higher ed is facing and lays out a possible solution to overcoming it: Early engagement.

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  • D, E and I: How to Achieve Equity in Enrollment

    D, E and I: How to Achieve Equity in Enrollment

    Lyquaia Purcell, VP of Enrollment Success at CampusLogic, walks through steps that institutions can take to prioritize, promote and power more equitable admissions and enrollment.

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