Lyquaia Purcell, VP of Enrollment Success

Lyquaia Purcell is the VP of Enrollment Success at CampusLogic. She enjoys dance parties with her two kiddos and attending sporting events with her family. Prior to joining the CampusLogic Team, she served in various roles within the Enrollment Management space including most recently AVP for Enrollment Management and Enrollment Management Marketing & Communications Strategist. Lyquaia’s areas of expertise include strategic enrollment planning and prospective student engagement through the lens of justice, equity, diversity and inclusion.

  • The Way It Is, and the Way It Could Be

    The Way It Is, and the Way It Could Be

    At schools across the country, incredible work is happening to move students toward graduation—and there is more work to be done. Lyquaia Purcell explores two paths students can (and do) take.

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  • College Acceptance Rates Are Up. Yield Is Down. Why?

    College Acceptance Rates Are Up. Yield Is Down. Why?

    Lyquaia Purcell unpacks the data and context behind one of higher ed's most perplexing questions: If admit rates are up, why is yield down?

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  • CampusLogic Celebrates Black History Month, Part 1

    CampusLogic Celebrates Black History Month, Part 1

    CampusLogic celebrates Black History Month.

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  • Three high-impact strategies to navigate through the enrollment cliff

    Three high-impact strategies to navigate through the enrollment cliff

    In part two of this two-part series, Lyquaia Purcell lays out three high-impact early engagement strategies that institutions should employ as they navigate the enrollment cliff.

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  • We’re facing an enrollment cliff. Here’s how we overcome it.

    We’re facing an enrollment cliff. Here’s how we overcome it.

    In part one of this two-part series, Lyquaia Purcell discusses the enrollment cliff higher ed is facing and lays out a possible solution to overcoming it: Early engagement.

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  • D, E and I: How to Achieve Equity in Enrollment

    D, E and I: How to Achieve Equity in Enrollment

    Lyquaia Purcell, VP of Enrollment Success at CampusLogic, walks through steps that institutions can take to prioritize, promote and power more equitable admissions and enrollment.

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