Bestselling Author and Customer Experience Leader Blake Morgan to Deliver Shift Summit 2022 Keynote

Phoenix, Feb. 2, 2022— Shift Summit, the Student Financial Success event hosted by CampusLogic, today announces Blake Morgan will deliver a keynote address. The acclaimed public speaker, podcast host, bestselling author and customer experience leader’s session will challenge higher ed’s perception of the student experience.  

As college enrollment continues to decline, institutions are eager to find new strategies to support today’s students, meet their expectations and lift falling enrollment numbers. With experience elevating some of the world’s most notable brands, such as Adobe, Verizon and Cisco, Morgan will bring high-impact insights to Shift Summit. 

“The student experience is complex, multi-faceted and in need of reevaluation,” said Chris Chumley, President and COO of CampusLogic. “One of this year’s goals at Shift is to show attendees how reexamining the student experience — using Student Financial Success — is the best high-impact tactic to achieve enrollment and completion wins. Blake Morgan’s mastery of the customer experience will help every attendee understand how an up-leveled student experience directly correlates with higher engagement, enrollment, retention and completion rates.” 

Morgan’s bestselling book, The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business, earned a top-five spot on Book Authority’s ranking “Top 100 Future of Technology Books of All-Time.”

“The way consumers consider and make purchasing decisions continues to change,” said Morgan. “When we think about students and their families through a consumer-centric lens, we learn a lot about how higher education can solve complex challenges. I hope Shift attendees can take with them with a strong sense of how to help guide students toward choosing their school.” 

The in-person conference, held March 28-30 in Tempe, Ariz., is focused on using Student Financial Success to analyze and redefine the student experience. Student Financial Success is the only proven methodology that breaks through financial friction, the #1 blocker to degree completion.

Attendees will participate in sessions designed to inspire actionable, thoughtful and sustainable solutions at their colleges. The conference will also host exciting networking and professional development opportunities for higher education professionals spanning enrollment, financial aid, leadership, diversity and recruitment. To learn more about Shift Summit, visit https://www.shifthighered.com/.

About Shift Summit  
Shift Summit brings together higher education experts to address the most pressing challenges facing colleges and universities today. The conference is the connection point for leaders in higher ed to drive innovation, discuss challenges and recognize achievements with one goal in mind: Help more students earn their degrees. Financial barriers are the #1 blocker standing between students and their diplomas. The Summit will provide attendees with actionable steps to end the complicated financing journey and eliminate the debt-without-degree crisis. To learn more about the three-day event, visit https://www.shifthighered.com/. 

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