CampusLogic Reimagines How Students Virtually Connect with Financial Aid Advisors


(PHOENIX, AZ, March 25, 2021) — CampusLogic, higher education’s category leader for student financial success, announces the release of Advisor Outreach, a critical addition to the popular AI-powered chat solution, VirtualAdvisor.  

One of eight CampusLogic products, VirtualAdvisor is the antidote to traditional chatbots. Powered by AI and paired with student information systems, VirtualAdvisor was designed to personalize real-time interactions between students and financial aid offices. This newest addition of Advisor Outreach furthers VirtualAdvisor’s position as one of higher ed’s most impressive uses for AI. 

Advisor Outreach fosters thoughtful two-way conversations between schools and students, on the platforms that students use most: text, email and chat. A personalized nudging feature gently reminds students to complete necessary financial aid-related tasks, which leads to more efficient awarding, increased enrollment and higher retention.   

Advisor Outreach expands VirtualAdvisor's already impressive suite of capabilities. The new addition sharpens VirtualAdvisor in multiple ways. Advisors can now: 

Assign specific asks for students to complete, like applying for aid, registering for classes and attending advising appointments. 

Avoid over-communicating with students by leveraging recipient pools and collaboration between VirtualAdvisor and the institution. Advisors ensure that students are receiving targeted, personalized messages. 

Prevent inbox overflow and promote privacy by separating Advisor Outreach messages from other work-related emails. Advisors can also text students via SMS without divulging their cell phone numbers. 

Define advising relationship types, so institutions with multiple advisors per student have a fully configurable platform. 

Import student data for customized outreach campaigns. Staff can extract data from their SIS, CRM, and other sources to create highly personalized student messages. 

VirtualAdvisor provides students the opportunity to have their questions answered when and where it’s convenient for them, and in their native language. Actionable next steps ensure students are equipped to navigate the often-complex funding journey. The platform translates to more than 60 languages, offers 24/7 access for students, SIS Integration to leverage and secure student data, and a highly customized student experience.  

”Traditional chatbots don’t do enough to support students or financial aid offices, leaving both feeling just as frustrated as ever,” said Chris Chumley, COO for CampusLogic. “Staff time is too-often spent answering the same commonly asked questions. That means financial aid officers aren’t able to have meaningful discussions that help keep students on track with their journey to a degree. Having Advisor Outreach means more thoughtful communication between aid professionals and their students, across the platforms students use natively.”  

True to its name, VirtualAdvisor allows students to have thoughtful interactions with their institutions by providing a personalized experience driven by artificial intelligence. For financial aid staff, VirtualAdvisor answers frequently asked questions and supplies actionable next steps, which reduces time spent answering repetitive questions. Additionally, it helps build relationships for more personalized advising. Since 2011, CampusLogic has fostered and empowered student financial success and helped millions of students across hundreds of schools complete their higher education goals.  

About CampusLogic  
CampusLogic helps schools change lives by delivering the first—and only—student financial success platform that incorporates a net price calculator, complete scholarship management, personalized digital communications, simplified financial aid verification, 24x7 personalized virtual advising, tuition and scholarship crowdfunding, and integrated data visualizations. More than 750 schools across the country use CampusLogic to provide their students with an easy, mobile, and personalized experience to simplify the financial success journey, resulting in increased enrollment, better-informed borrowing, and improved retention. CampusLogic annually hosts Shift Summit, a conference dedicated to innovation and leadership in student financial success. For more information, visit CampusLogic.

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