CampusLogic Teams Up with Western Governors University to Battle Student Debt

You may have heard the shout from rooftops. In a Huffington Post article, Western Governors University (WGU) President Dr. Robert Mendenhall calls for educational institutions to take a stand for responsible student loan borrowing. Leading by example, WGU rolled out The Responsible Borrowing Initiative with remarkable results in the first year:

WGU students have borrowed an average of 39% less since the initiative was launched.

CampusLogic is thrilled to contribute to the success of WGU’s Responsible Borrowing Initiative. CampusLogic has been working with WGU over the past year to test one simple question, “Can an estimated award letter reduce the amount students borrow?” The answer is a definitive, “Yes!”

CampusLogic’s CampusCommunicator product is part of the initiative that has reduced WGU students’ borrowing by more than one third, even as enrollment increased by 18 percent. In his article, Mendenhall attributes the effectiveness of the initiative to arming students with more information. We are proud to provide CampusCommunicator, the platform that WGU uses to deliver important information about costs to students and to recommend a borrowing amount lower than the maximum.

Schools must initiate conversations about responsible borrowing with students, and CampusCommunicator is the tool to begin such an exchange. CampusLogic pioneered the CampusCommunicator product to reduce epidemic levels of student over-borrowing. With CampusCommunicator, schools can easily educate students about the risks and consequences of taking on unnecessary student loan debt.

CampusCommunicator is proven to equip students to borrow less. It offers schools a platform to send information-rich award letters to students with a dynamic, digital delivery option for multi-device accessibility. Students and their parents enjoy the attractive presentation, the immediacy of an electronic format and improved understandability that will fully inform borrowing decisions. Advanced tracking and analytics enables schools to eliminate “lost” award letters, increasing enrollment and improving student communication.

Below is the article or you may read it on Huffington Post.

Addressing the Student Debt Crisis: We Can Do More to Encourage Responsible Borrowing

By Dr. Robert Mendenhall

We are all aware of the growing student loan crisis — $1.2 trillion in student loans, alarming default rates and average debt amounts rising every year. While Washington is working to find ways to alleviate the burden of staggering student debt, and some institutions are experimenting with innovative ways — like competency-based education — to make college more affordable, we must also do more to encourage responsible borrowing.

Colleges and universities need to take the lead on this, and while there are some government restrictions on what we can do, there are some relatively simple things we can do that can make a real difference. The Responsible Borrowing Initiative at WGU is a case in point.

Like all universities serving nontraditional students, WGU has a large number of students who borrow money to pay tuition and defray their costs while they attend college–about 75percent of the student body. And while the average debt at graduation for our students earning bachelor’s degrees (of those borrowing) is substantially lower than the national average, until recently, it was following the national trend and creeping up. We wanted to reverse this trend, and we have. In the past year, our Responsible Borrowing Initiative has reduced total borrowing by WGU students by $45 million, even as the university’s enrollment grew by 18 percent during the same period. Adjusting for growth, this represents a reduction in student borrowing of $93 million.

How did we do this? We simply gave our students more information. Here’s how it works: All students who complete a FAFSA (Free Application for Federal Student Aid) receive a “shopping sheet,” a form created by the U.S. Department of Education. The sheet provides each student with a breakout of their tuition and fees, grants and scholarships, and student loan eligibility. But the WGU version of this sheet is slightly different. In addition to showing the maximum amount the student is eligible to borrow, our shopping sheet lists a recommended amount. The recommended amount equals direct costs (tuition and fees) minus any grants or scholarships the student is receiving. It includes a note stating that this is a recommended amount and that the student may be eligible for a different amount, and instructs the student to contact the university’s financial aid office for more information.

While students can call and arrange to borrow up to their maximum eligible amount, most, about 75 percent, choose to borrow only the recommended amount. In just over 12 months, average borrowing per student (of those students who borrow) has decreased from $7,870 to $4,785 , a reduction of 39 percent.

While this initiative has made a measurable difference in borrowing at WGU, some simple changes in government policy and administration are also needed to encourage responsible borrowing across all institutions. First, the FAFSA as well as the Award Letter and Financial Aid Shopping Sheet should be simplified and should show recommended borrowing amounts. Second, these documents should make it easier for students to understand their financial aid eligibility by providing them with a simple lookup table. Using income and family size, the table would inform students of their loan and grant eligibility early in the process. Third, cost of attendance, which is currently used to help determine the amount students are eligible to receive or borrow, should be eliminated, and students should be granted a set amount, regardless of institution. This will provide students with a fixed amount to spend at an institution of their choice. Awarded funds should carry over, so students can mix and match institutions and apply them to graduate school. Much like health savings accounts, this approach will encourage students and parents to be smart shoppers.

We need to do all we can to encourage responsible borrowing. For so many students, particularly nontraditional students, student loans are the only way to pay for college. As educators, we owe it to them to make sure that they understand the implications of borrowing. Students and their parents need to look at direct costs and borrow only what they need. And, to make the biggest impact, we need to find more ways to make college affordable.

For more information on CampusCommunicator, visit


Previous Article
How to Use LinkedIn to Advance Your Financial Aid Career
How to Use LinkedIn to Advance Your Financial Aid Career

There are 300 million users on LinkedIn – for comparison sake, that’s only slightly less than the populatio...

Next Article
Wicked Awesome Ways Colleges are Using Technology
Wicked Awesome Ways Colleges are Using Technology

Luddites, beware! Some colleges are doing more than jump on the technology bandwagon – they’re driving it. ...