A recent CampusLogic study, done in conjunction with Gallup, was highlighted by Gallup.com in Attracting Students Through the Financial Aid Process. The article analyzes data from the original report and delivers complementary findings. Entitled Leveling Up for Student Success: Student Sentiment Regarding Financial Decisions in Higher Education, you can read the complete CampusLogic and Gallup report here.
The Gallup.com article highlights how the financial aid process itself has affected college students, and specifically how it has an even greater impact on minority and first-generation students. The survey outcome suggests that the financial aid process affects the decisions students make about where to attend school, specifically Black, Hispanic, and first-generation students. Approximately four out of every ten college graduates surveyed said the financial aid process affected their decision to attend a school “a lot” or “some.” Additionally, survey results indicate that college selection for minority graduates was 1.5 times as likely as that of white graduates to be impacted by the financial aid process.
As colleges scramble to come up with alternatives and contingency plans for the fall semester amid continued COVID-19 concerns, it is clear students will continue to seek institutions and financial aid offices that make their experiences easier. Read the entire survey for specific data findings and to learn how your institution can level up and deliver the best student experience possible.