[NASFAA 2018 Presentation] Like Kittens with a Shiny Object: How to Get Students to Pay Attention to You

“Like Kittens with a Shiny Object: How to Get Students to Pay Attention to You”—a NASFAA 2018 session in Austin—featured some of our #awesome customers: Matthew Metz, Associate Vice President of Enrollment for D’Youville College, Michelle Stipp, Director of Financial Aid Services for Roosevelt University, and Shar-Day Campbell, Financial Aid Social Media & Communications Coordinator for Houston Community College. These higher ed veterans—two of which are CampusLogic #PowerUsers—shared student communication strategies that actually work.

NASFAA 2018 Session: Kittens

Communicating effectively with students is exceedingly difficult. It requires first getting their attention—but that’s harder and harder to do in a world where 7,740 tweets are sent per second. A consistent message paired with a multi-channel approach is driving success at institutions nation-wide. Panelists shared the channels they’re optimizing to drive student engagement, how they develop and distribute a cohesive message across channels to maximize awareness, and the importance of working cross-functionally with key stakeholders in marketing and enrollment. They walked through sample scenarios, shared success metrics, and provided easily implementable channel tips.

Key Takeaways

1. The Problem: Communicating effectively with students is REALLY hard.
   • Students are bombarded by countless media platforms
   • Students are overwhelmed
2. Breaking through the noise
   • The Trifecta
   • Rule of 7
   • Optimize mobile solutions
3. How to reach Millennials
   • Get personal—make them the star
   • Appeal to values—they’re purpose driven
   • Fear of Missing Out (FOMO) matters, show them the cost of inaction
4. How to Reach Generation Z
   • Transparency & honesty
   • Get to the point, quickly
   • Empower self-service

Download the presentation here >

Read how to break through to Gen-Z >