Rooted: An Ode to Culture and Tradition During Hispanic Heritage Month

Sandra Banuett

“The roots of all goodness lie in the soil of appreciation.”- unknown 

This past month, CampusLogic celebrated Hispanic Heritage Month (HHM). When I was asked to write about this special time and how CampusLogic celebrated the awareness, I couldn’t think of a better way to explain the beauty of Latin culture other than talking about the redwood tree.  

Redwood trees live along the California coast in Sequoia National Park. Their roots run five to six feet deep and grow up to 100 feet wide, where they often intertwine. Like redwood trees, our Hispanic/Latin history runs deep, and our collective strength runs wide.    

In Joanne Eddy’s Intertwining Roots – A Lesson on Community, she remarks that, like Latin families, "The first thing [redwood] provide each other is strength and support: intertwining roots... living in an embrace of others. The merged roots also meet their needs for nurture. The entire system relies on their rooted connections." 

Our Director of People Operations Leticia Gastelum kicked off the month with a perfect sentiment: "...It’s important to share our stories as Hispanic leaders and the one thing all future leaders must know: No one does it alone; it takes a community." 

When I was developing the HHM calendar for CampusLogic, I was thinking about how I wanted to celebrate the rich, vibrant cultures included in this awareness, it was important to showcase the many facets of Latin culture that make it beautiful. I started by creating a slack channel for the company dedicated to everything HHM; history, food, culture and other interesting facts flooded the chat. We shared pictures, music and travel recommendations. We even created an HHM playlist for anyone interested in learning more about Latin music. This allowed the company to engage in the month’s celebration rather than just observe it.  

Over the past 30 days, we celebrated the beauty of more than 15 Latin countries and territories as part of a company-wide celebration. CampusLogic intentionally and thoughtfully gave room to celebrate and spotlight our community and the beauty that lies in the stories told by our ancestors; the oral tradition carried from generation to generation; beautifully displayed in our way of life, food, song and dance. And generational support is shared by redwoods, too. Joanne Eddy’s comparison continues to hold true: 

"As a redwood tree dies, it decays, and the nutrients it has absorbed over the ages are released back into the community through the roots, nourishing the other trees. And the community replaces that member by sending a new sprout up from their roots.” 

With each generation, we see how important it is to share our stories and celebrate the beauty of our histories. Our traditions become our legacies: Our traditions teach us to appreciate our roots, grow and become better—not only for ourselves but also for our communities. Katharine Rose had some wise words to help us honor those that came before us: Our traditions teach us to remember.

"Think, but remember.  

Question, but remember.  

Grow and change, but remember.  

Remember who we are as humans, where we came from and how we can take the knowledge, wisdom and experiences transmitted to us from generations afar to live a life more beautiful - and more meaningful." 


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