Highly Personalized, Multi-Media Communications Deliver Superior Student Experience and Engagement
PHOENIX, SEPTEMBER 4, 2019—CampusLogic, higher education’s first and only end-to-end student financial success platform today announced the launch of CampusCommunicator, a cloud-based platform to deliver highly personalized, multi-media communications to students. The next generation of CampusLogic's popular AwardLetter product, CampusCommunicator moves beyond financial aid notifications into providing a platform through which to deliver a wide variety of customized, personalized communications that incorporate video, dynamic content, email and text notifications, multilingual options, and integrated calls-to-action, resulting in increased deliverability and utility of critical information. CampusCommunicator goes beyond traditional email to effectively reach students in innovative ways that enhance engagement and comprehension.
“Our research validates that students and parents alike are confused and frustrated by the lengthy, jargon-intensive communications that they receive throughout the process of evaluating, applying to, and securing funding to attend a college or university,” commented Gregg Scoresby, CampusLogic CEO. “As a result, they may eliminate a school from consideration, make poor decisions based on lack of understanding of the implications of their choices, or discontinue pursuing a college education entirely. CampusCommunicator incorporates the wealth of feedback we’ve received from our customers regarding how personalized digital communications improve student comprehension and can help substantially reduce follow-up calls and emails to the school, thereby also reducing administrative overhead and shortening cycle times.”
Mobile, interactive, and student-centric, CampusCommunicator empowers more effective communications across the student financial success lifecycle. Since its original launch in 2014 to streamline the delivery of financial aid award notifications, more than 4 million student communications have been delivered, now encompassing a broad range of topics, including loan letters, scholarship notifications, College Financing Plans, loan grace period notifications, satisfactory academic progress appeal notifications, billing statements, and more.
“Sending a simple text-based email may seem straightforward, but to a student who’s unfamiliar with financial aid, it’s anything but. They need interactivity, further explanation, and personalized content to understand their options,” says Chris Chumley, Chief Operating Officer at CampusLogic. “CampusCommunicator helps schools personalize those communications to students’ stage of the process, program of study, language preference, financial aid eligibility, scholarship qualification status, outstanding account balance, or a host of other unique attributes, which helps ensure that students keep moving through the process, helping to increase enrollment and retention rates.”
CampusLogic helps schools change lives by delivering the first—and only—Student Financial Success platform that includes a net price calculator, complete scholarship management, personalized digital communications, simplified financial aid verification, 24x7 multilingual virtual advising, tuition and scholarship crowdfunding, and integrated data visualizations. Through our easy, mobile and personalized platform, millions of students enjoy a simplified financial success journey, resulting in increased enrollment, better informed borrowing, and improved retention. For more information, visit campuslogic.com.