Insight of the Month: AwardLetter Viewing Averages

You reach out to a student with a well-crafted, accurate, competitive award letter—yet you never hear from that student again. It’s frustrating, and maddening, to not know if they even looked at it. With CampusMetricsSM riding alongside AwardLetterSM, you’ll know instantly. In fact, all types of performance metrics are right at your fingertips—with graphs for quick, visual snapshots of the data.

This month, we check out insights that reveal the length of time students spend with your AwardLetter communications and the average time of day for viewing.

The Dynamic Duo: Insights for Viewing FinAid Communications

How long are your students reviewing their award letters? What if you could drive up that overall viewing time? The CampusMetrics insight, “Time Award Letters Are Viewed,” shows you what days students are reading their financial aid communications for the longest periods of time. Paired with another insight, “Time of Day for Viewing Award Letters,” you can also determine the peak times students have their award letters open for viewing. Together, these insights can help you rethink your strategy to achieve both higher viewing rates and better comprehension.

Test Your Results

For instance, are you seeing a spike in views, and duration of those views, on Thursday evenings? If so, test the metrics by sending out award letters that afternoon—right before students change gears for the evening. Shifting your strategy to meet student behaviors can net a greater response—and, potentially, higher acceptance rates.

CampusMetrics also shows aggregated data across institutions similar to yours, for a broader view of student activity that you can benchmark against.

Take the Pulse of Your FA Metrics—In Real Time

CampusMetrics makes financial aid data instantly insightful and actionable. We started with ISIR analytics and focused on creating a comprehensive library of pre-built insights that every Financial Aid Office needs. These insights help student financial services professionals better understand student populations, drive enrollment, make policy decisions, and adjust services to meet students’ needs.

CampusMetrics currently includes the following prebuilt Insight Galleries:

  • ISIR Insights
  • Operational Insights
  • Award Letter Insights
  • NPC Insights

Adhering to all regulations, CampusMetrics uses aggregated, de-identified ISIR data to develop actionable trends and insights. 

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