Insight of the Month: ClearCost Visitor Count by Month

Michael Macias, Product Manager

It’s November, a month when thoughts naturally turn to Thanksgiving, gratitude, and reflection. What am I thankful for this year? A great set of analytical insights provided through CampusMetrics. It comes in super handy for Financial Aid and Enrollment offices dealing with a spike in the volume of ClearCost visitors during this traditionally busier season.  

NPC: Cost Perception Matters   

During November, many students start thinking seriously about college—and take their first steps toward applying. The first step is investigating potential costs, which often leads students to your net price calculator searching for their estimated cost of attendance.  

Perception (and misperception) of cost is one of the biggest barriers to accessing higher education, especially for first-generation and low-income students. Many students cross potential schools off of their wish lists solely based on early cost estimations—unfortunately, at this stage of exploration many students also give up on higher education altogether, assuming it’s too expensive. 

With ClearCost Visitor Count by Month, you can see exactly how many users are visiting your site each month to use the ClearCost calculator.   

Better Together: Maximizing ClearCost Visitor Count by Month 

To make this insight stronger, you can pair it with ClearCost Visitors by In-State Versus Out-Of-State. When paired, you can break down the monthly count and view a comparison of visitors using your ClearCost, comparing your in-state visitors to those out-of-state. 

These insights can be used as an indicator of how well your outreach to prospective students is performing. If the overall volume has dropped—or is continuing to rise at a slow rate—you may want to consider new methods to boost your engagement across regions. Or, if your overall volume has continued to increase but you're seeing a reduction in one of the groups, it may be worth looking at new and/or previous changes to strategies. 

Data Visualizations That Improve Every Part of the Student Journey  

Throughout the entire student financial services journey, CampusMetrics reveals insightful and actionable business intelligence with a comprehensive gallery of prebuilt insights, including: 

  • ISIR Insights 
  • Operational Insights  
  • Award Letter Insights 
  • NPC Insights 

Instant Insights helps you better understand student populations, drive enrollment, make policy decisions, and adjust services to meet students’ needs. Adhering to all regulations, CampusMetrics uses aggregated, de-identified ISIR data to develop actionable trends and insights. 

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