PHOENIX, AZ, APRIL 8, 2020—CampusLogic, higher education’s leading student financial success platform, today announced the addition of Darren Steele as Chief Marketing Officer (CMO), effective April 6, 2020. Steele will support the CampusLogic mission to help schools change lives by making the college funding process easier, more transparent, and highly personalized for students, leading to increased enrollment and retention.
Steele is joining the CampusLogic leadership team from Axon, where he served as Senior Vice President of Marketing during the company’s growth from $197 million to $531 million. He led the rebranding of the company from TASER to Axon, built the largest tech conference in policing, and helped to establish Axon as one of the most respected brands in public safety globally.
Previously, Steele led the recession-era expansion of the creative agency, Mindspace, as Principal and Strategy Director. At Mindspace, he pioneered new communication strategies that won clients including Google, Virgin, Starbucks, and Expedia. Prior to Mindspace, Steele spent seven years at Microsoft as a leader on the original Xbox launch team where he grew a new games software portfolio to $200 million.
For over 25 years, Steele has led lean teams of exceptional people to take on moonshot goals. This began with his early days at Microsoft as one of the pioneers in online gaming, continued with his work at Mindspace finding new ways to speak to a chronically distracted generation, through his recent tenure at Axon working to make the bullet obsolete to protect life in public safety. Now, he is eager to support a mission to help more young adults access funds for higher education and graduate without a crushing debt burden.
“With more than 3 million students dropping out of higher education each year for financial reasons, we need an unmatched team capable of taking on this societal challenge,” said Gregg Scoresby, CampusLogic Founder and CEO. CampusLogic was recently named #1 in the U.S. for technology in the education sector on the Inc. 5000 list and ranked the 81st Fastest-Growing Company in North America on Deloitte’s 2019 Technology Fast 500™. “Darren is the CMO we’ve been looking for to accelerate the adoption of our student financial success platform, and I’m excited to welcome him to our executive team.”
“I funded my own education and have two kids in college today. I have seen first-hand some of the barriers students face navigating complex systems on outdated software to secure funding for education,” said Steele. “It is challenging enough for young adults to choose a major and succeed academically when it feels like every step in the process could mean the difference between a life of want versus a life of abundance. I’m thrilled that CampusLogic has invited me to join this incredible team to help give more young people the ability to pursue their academic dreams and succeed financially.”
Steele has B.A. and an M.B.A. from Brigham Young University. He, his wife, and their five children live in Arizona.
CampusLogic helps schools change lives by delivering the first—and only—Student Financial Success platform that incorporates a net price calculator, complete scholarship management, personalized digital communications, simplified financial aid verification, 24x7 multilingual virtual advising, tuition and scholarship crowdfunding, and integrated data visualizations. Over 500 schools across the country use CampusLogic to provide their students with an easy, mobile, and personalized experience to simplify the financial success journey, resulting in increased enrollment, better student engagement, and improved retention. CampusLogic annually hosts EmpowerED, a conference dedicated to providing student financial success professionals with access to industry trends, best practices, and networking opportunities with like-minded colleagues. For more information, visit campuslogic.com.