NASFAA General Session: Higher Ed’s Leaky Funnel

Amy Glynn, VP of Financial Aid & Community, moderates “Higher Ed’s Leaky Funnel: How FA Offices Can Be Part of the Solution” at the 2019 NASFAA Annual Conference. Panelists Angela Johnson, Cuyahoga Community College’s Vice President of Enrollment Management and Financial Aid, Dan Barkowitz, Valencia College’s Assistant Vice President of Financial Aid, and Lynn Higinbotham, Associate Vice President for Enrollment Management at New York University, offer their unique perspectives, and share how they are approaching this issue at each of their institutions.

Higher Ed’s Leaky Funnel: How FA Offices Can Be Part of the Solution

  • When: Tuesday, June 25, 2019: 8:30 AM-9:30 AM  
  • Where: Southern Hemisphere II (Walt Disney World Dolphin)
  • Track: Enrollment & Retention Track  

Institutions spend millions on recruiting and enrollment, only to see their pipeline of admitted students melt, with up to 40% of those accepted failing to attend—many after giving up on the financial aid process. It’s a problem with profound economic implications for institutions and a disparate impact on low-income and first-gen students. This panel will help university leadership identify the questions they should ask and the tools, strategies and steps they can take to stop leaks in the pipeline at their school.

Key Learnings / Takeaways  

  • The impact of FinAid "Melt" and why it’s the outcome of poor processes  
  • Three ways to reduce verification melt  
  • Over verification: what it is, why it happens  
  • Solutions in-use today by schools who are battling melt 

Check out NASFAA’s Agenda Here >

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